Project Presentation
Aabenraa Port is developing a new website to reflect the port’s modern and welcoming profile. The current website is outdated and does not represent the significant changes the port has undergone in the past four years.
During this period, Aabenraa Port has, among other things, taken over the areas at the former power plant in Ensted and is establishing a new business park. With these expansions, Aabenraa Port has two significant locations: Aabenraa Port South and Aabenraa Port North.
The goal of the new website is to present the transformation and provide an accurate depiction of Aabenraa Port as a modern and professional commercial port. The target audience includes current and potential customers, political stakeholders, and citizens.
Language Selection
- Danish/English (button in header).
Footer
- Links to social media (Facebook and LinkedIn).
- Contact Information.
- Privacy Policy and Cookies (provided by Inzite, possibly use the current version).
Inspiration
- Simplicity: Port of Aarhus
- Layout and Storytelling: Odense Port
- Design Manual: Figures & Facts (attached)
- Logo in dark blue, black, and white
Site Map
Homepage
- Southern Jutland Commercial Port
- Featured News
- Call-to-action: Contact Us
Menu
- Meet Us
- Strategy, Vision, and Development Plan
- Port in Numbers
- Port History
- Board
- Business Areas
- Cargo Solutions
- Leasing
- Facilities and Terminal Equipment
- Companies at the Port
- Info and Services
- Maritime Information
- Ships in Port
- Quay Overview
- Navigational Conditions
- ISPS Security and Safety
- Practical Info
- Weather at the Port
- Pilot and tug boats
- Ship Brokers
- Authorities
- Commercial Services
- Maritime Information
- Current
- Contact
- Employees with photo and email
- Find Us (map and directions) + safety info
- Visit Us
- Sponsorships
Content for the Pages
Homepage
Content:
- Presentation of Southern Jutland Commercial Port
- The three latest news (link to ‘Current’)
- Call-to-action: Contact Us (link to ‘Contact’)
Images/Video:
- Video with aerial view of the port
- Images of the port and employees
Text:
- Dynamic and concise text (50-100 words)
- Focus on a welcoming and professional tone with maritime metaphors
Facts:
- Short facts about infrastructure, cargo volumes, strategic location, and service
Meet Us
- Strategy, Vision, and Development Plan
- Dynamic page with professional content from Development Plan 2055
- Video/images about the port’s vision
- Port in Numbers
- Graphs, overviews, and annual reports
- Facts presented visually rather than text-heavy
- Port History
- Inspiration from the current website
- Possibly discuss with Museum Southern Jutland
- Board
- Information from the current board page
Business Areas
- Cargo Solutions
- Inspiration from the current business areas page
- Leasing
- New page with description of available areas
- Facilities and Terminal Equipment
- Electricity, water, and waste management
- Companies at the Port
- Maintenance-free presentation with logos
Info and Services
- Maritime Information
- Ships in Port (ship list)
- Quay Overview
- Navigational Conditions (inspiration from existing page)
- ISPS Security and Safety
- Practical Info
- Weather at the Port (Marine Traffic removed)
- Pilot and tug boats
- Ship Brokers
- Authorities (new page)
- Business Services (Business Aabenraa, etc.)
Contact
- Employees (photo and email)
- Find Us (map and directions)
- Safety Info (personal equipment, behavior, emergencies, traffic rules, emergency numbers)
- Visit Us (three categories: schools, politicians, business)
- Sponsorships (support for local associations, application form, upcoming application rounds)
Concluding Remarks
The new website should present Aabenraa Port in a professional, user-friendly, and modern way that reflects the port’s development and strategic significance.